Cliff
Law Firm Website

Transforming complex data into intuitive visual experiences

Type

Law Firm Website

Role

Designer & Developer

Tools

Framer, Figma

Duration

4 weeks

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🧩 Project Overview

Cliff needed a modern website that could present their legal services clearly while building immediate trust with visitors.

The challenge was balancing professionalism with approachability and guiding users toward booking a consultation.

🎯 The Goal

Create a high-converting law firm website that highlights Cliff’ expertise, showcases their team, and

positions them as a trusted choice for individuals and businesses seeking legal support.

👥 Target Audience

Individuals needing legal help with real estate or estate planning

Small business owners seeking corporate or litigation support

Families looking for reliable, approachable legal services

People comparing local law firms online before making contact

🧠 Design Approach

UX Strategy

Focused on guiding users toward booking a consultation with simple navigation, service clarity, and repeated call-to-actions. Emphasized trust-building through testimonials, lawyer bios, and key firm statistics.

UI Design

Applied a clean, modern visual identity with strong typography, structured layouts, and ample white space. Service sections were designed as concise, scannable blocks supported by consistent iconography.

Framer Development

Built responsive pages optimized for desktop and mobile, adding smooth scrolling, sticky navigation, and subtle hover interactions. Integrated consultation form and performance metrics to reinforce credibility.

🚧 Challenges & Solutions

Challenge

Communicating a wide range of legal services without overwhelming users

Challenge

Complex feature set was difficult to communicate clearly withoutoverwhelming visitors

Challenge

Complex feature set was difficult to communicate clearly withoutoverwhelming visitors

Solution

Created progressive disclosure patterns and interactive elements that let users explore features at their own pace

Solution

Created progressive disclosure patterns and interactive elements that let users explore features at their own pace

Solution

Broke down offerings into categorized service cards with short, clear explanations.

Challenge

Enterprise buyers needed detailed technical information whilemaintaining visual appeal

Challenge

Enterprise buyers needed detailed technical information whilemaintaining visual appeal

Solution

Implemented expandable sections and hover states to providetechnical details on demand

Solution

Implemented expandable sections and hover states to providetechnical details on demand

Challenge

Building trust in a competitive industry

Solution

Highlighted firm achievements with metrics, displayed lawyer profiles, and showcased testimonials to humanize the brand.

Challenge

Mobile-first experience for busy professionals

Challenge

Mobile experience needed to maintain functionality while beingtouch-friendly

Challenge

Mobile experience needed to maintain functionality while beingtouch-friendly

Solution

Redesigned interaction patterns for mobile with larger touchtargets and simplified navigation

Solution

Redesigned interaction patterns for mobile with larger touchtargets and simplified navigation

Solution

Designed large touch-friendly buttons, streamlined menus, and mobile-optimized forms.

📈Outcome

The new landing page increased trial signups by 340% and improved qualified lead generation by 180%. Thedesign system became the foundation for all future SyncBoard marketing materials.

Key Deliverables

Responsive landing page design

Design system documentation

A/B testing framework

Interactive prototype with animations

Mobile-optimized experience

Key Deliverables

Responsive landing page design

Design system documentation

A/B testing framework

Interactive prototype with animations

Mobile-optimized experience

The website made it easier for potential clients to understand services and take action. Consultation requests increased through clear CTAs and a simplified booking form. Testimonials, lawyer bios, and firm metrics strengthened trust and credibility across the site.

Key Deliverables

Responsive law firm website built in Framer

Defined typography, colors, and icon set

A/B testing framework

Interactive prototype with hover and scroll effects

Integrated consultation booking form

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How I can help you?

Landing Page in Framer

A high-converting landing page built to grab attention and drive action. Custom- designed in Figma and brought to life in Framer, responsive on every device, and tailored to your goals.

Full-Website in Framer

A custom, multi-page website that blends strategy, design, and performance. Built in Framer for speed, responsiveness, and effortless scalability — so your brand looks stunning and works seamlessly online.