Everstone – Real Estate Landing Page

Transforming complex data into intuitive visual experiences

Transforming complex data into intuitive visual experiences

Type

Real Estate Agency Website

Role

Designer & Developer

Tools

Framer, Figma

Duration

6 weeks

Jump to Visuals

🧩 Project Overview

This project was a modern, elegant landing page created for Everstone, a fictional high-end real estate agency.

The goal was to design a clean, luxurious interface that showcases premium properties, communicates trust, and drives inquiries through intuitive UX and thoughtful layout.

🎯 The Goal

To present Everstone as a professional, reliable, and upscale real estate firm, with a strong emphasis on visual storytelling,

ease of navigation, and conversion-focused design for buyers and sellers alike.

👥 Target Audience

High-income individuals or families seeking luxury properties

Relocation clients

Real estate investors looking for white-glove services

Product managers seeking data visualizationplatforms

🧠 Design Approach

UX Strategy

Focused on clear sections: Hero → Services → Properties → Team → Testimonials → FAQ → Contact, Built trust using structured content flow and proof elements (reviews, team, stats)

UI Design

Clean white layout with high contrast text and consistent iconography, Minimal, refined typography for an elegant aesthetic, High-quality property visuals prioritized in layout

Framer Development

Fully responsive with custom breakpoints, Collapsible FAQ and expandable services modules, Interactive contact form styled to match the brand tone

🚧 Challenges & Solutions

Challenge

Complex feature set was difficult to communicate clearly withoutoverwhelming visitors

Challenge

Complex feature set was difficult to communicate clearly withoutoverwhelming visitors

Challenge

Complex feature set was difficult to communicate clearly withoutoverwhelming visitors

Solution

Created progressive disclosure patterns and interactive elements that let users explore features at their own pace

Solution

Created progressive disclosure patterns and interactive elements that let users explore features at their own pace

Solution

Created progressive disclosure patterns and interactive elements that let users explore features at their own pace

Challenge

Enterprise buyers needed detailed technical information whilemaintaining visual appeal

Challenge

Enterprise buyers needed detailed technical information whilemaintaining visual appeal

Solution

Implemented expandable sections and hover states to providetechnical details on demand

Solution

Implemented expandable sections and hover states to providetechnical details on demand

Challenge

Enterprise buyers needed detailed technical information whilemaintaining visual appeal

Solution

Implemented expandable sections and hover states to providetechnical details on demand

Challenge

Mobile experience needed to maintain functionality while beingtouch-friendly

Challenge

Mobile experience needed to maintain functionality while beingtouch-friendly

Challenge

Mobile experience needed to maintain functionality while beingtouch-friendly

Solution

Redesigned interaction patterns for mobile with larger touchtargets and simplified navigation

Solution

Redesigned interaction patterns for mobile with larger touchtargets and simplified navigation

Solution

Redesigned interaction patterns for mobile with larger touchtargets and simplified navigation

📈Outcome

The new landing page increased trial signups by 340% and improved qualified lead generation by 180%. Thedesign system became the foundation for all future SyncBoard marketing materials.

The new landing page increased trial signups by 340% and improved qualified lead generation by 180%. Thedesign system became the foundation for all future SyncBoard marketing materials.

Key Deliverables

Responsive landing page design

Design system documentation

A/B testing framework

Interactive prototype with animations

Mobile-optimized experience

Key Deliverables

Responsive landing page design

Design system documentation

A/B testing framework

Interactive prototype with animations

Mobile-optimized experience

The new landing page increased trial signups by 340% and improved qualified lead generation by 180%. Thedesign system became the foundation for all future SyncBoard marketing materials.

Key Deliverables

Responsive landing page design

Design system documentation

A/B testing framework

Interactive prototype with animations

Mobile-optimized experience

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